The Five Minute Interview with Zoe Cuthbertson, Head of Marketing, Freedom Finance

Zoe CuthbertsonFreedom Finance Ltd (formerly Moneio Ltd) based in Manchester UK, offers solutions in the personal finance market. Established in 2007 Freedom Finance believe in offering customers a better way to shop for finance than the standard comparison model.

We speak to Head of Marketing, Zoe Cuthbertson:


What is the best thing about being in the secured loan business?

The challenge and the opportunity. The financial services industry has been playing catch up with other sectors in terms of digital marketing techniques for some time. With many complex products on offer, you need to be clever to get the brand positioning right, and ensure you remain  trustworthy and transparent while standing out from competitors. I’ve always found Financial Services in general a very interesting industry for marketeers.

What keeps you focussed?

Learning and opportunity. I thrive in a varied and changing role where no two day’s are ever the same and you are encouraged to innovate and try new things.

What qualities do you look for in your employees or colleagues?

Commitment, ambition and team players – I enjoy working with positive, inspirational people who have a desire to want to better not only themselves but to also improve and innovate the business. A commitment and drive towards achieving the common goals is also crucial in the company. One of our mottos is “a business is only as good as its people”.

Are you an optimist or a pessimist?

Neither – I’m a realist. The glass is neither half full or half empty. The main question is, is there room for gin??

What did you want to be as a child?

I remember going through a phase of wanting to be in the police force, predominantly because I loved watching ‘The Bill’. I later realised that I was bettered suited to marketing where I get to demonstrate my creative flair.

What will be the greatest challenge facing the secured loan industry in the coming months?

The impact of Brexit and the possible effect it will have on consumer confidence. We are in times of uncertainty and this has already been reflected in the numbers of people taking out mortgages.

Who or what makes you laugh?

Rhod Gilbert is my favourite comedian. I love the fact that he gets so irate over the simplest of things. He actually says what all of us have been thinking for years. I mean why do Jacket potatoes have to come in 2s??

Do you dread Monday mornings?

Of course not! I love making the most of my weekends but my career is a huge part of my life and who I am. If I wasn’t enjoying my job and found myself dreading Monday mornings I wouldn’t do it!

If you could change one thing about yourself, what would it be?

 I’m my biggest critic and I set myself very high standards. Whilst I wouldn’t want to change this completely, it would be nice to give myself a break every once in a while.

With whom would you most like to have dinner?

I used to work with the 2015 MasterChef Champion, Simon Wood, so I know who I’d like to cook the dinner!  In terms of who I would want to join me at the table, I’d love to say some important political figure who I could debate a serious issue with but that’s not me. I’m afraid it would have to be someone handsome who could make me laugh – Matthew McConaughey or Gerard Butler maybe.

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