V Loans builds for secured loans expansion


V LoansKey Secured Lending – trading as V Loans – the specialist secured lending arm of KR Group, has been granted full consumer credit permission for its consumer credit activities by the Financial Conduct Authority as it builds for expansion.

The leading secured loan packager is among the first in its market to achieve consumer credit permission further strengthening its commitment to extend its services across the broker market.

The FCA permission comes as KR Group’s acquisition of V Loans, announced in September, is formally completed and the company is confirmed as a trading name of Key Secured Lending.

The brand name of V Loans, which was founded in 2007 by Dave Pinnington and Marie Grundy, is being retained and the company will continue to operate from its headquarters in Wilmslow, Cheshire.

Marie Grundy of Key Secured Lending, said:

“As the regulatory landscape for the second charge market continues to evolve at a rapid pace we are focused on ensuring we exceed the regulator’s high standards.

“It is crucial in the second charge market as intermediaries looking to place business will choose partners carefully with regulatory standards in mind and the FCA permission ensures that we can look to extend our services to a wider intermediary base in the coming months.”

Over-55s financial specialist Key Retirement, founded in 1998 as an equity release specialist has recently rebranded ahead of the retirement revolution being ushered in from April 2015.

A strengthened brand identity, new responsive website (www.keyretirement.co.uk) and corporate restructure will enable the company to capitalise on changes in the retirement market, first announced in the Budget this year.

KR Group is backed by leading private equity investor Phoenix Equity Partners which bought a majority stake last year for £35 million. Recent expansion has included taking a majority shareholding in fixed term annuity provider Primetime Retirement, adding to its existing financial services range which includes equity release, retirement income, Wills and Lasting Power of Attorney.

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