The Five Minute Interview with Danny Waters, CEO, Enterprise Finance


Danny WatersEstablished in May 2002, Enterprise Finance is widely recognised as one of the largest and most innovative providers of broker services in the UK, specialising in the ‘safe’ distribution and packaging of secured loans, bridging finance and commercial loans, often under branded arrangements for many of the UK’s major networks.


We speak to chief executive officer Danny Waters:


What is the best thing about being in the secured loan business?

Although it has been down in the dumps of late, it’s a dynamic sector that plays a crucial and often overlooked role, and it’s rewarding to help it develop. I also believe it has significant potential moving forward, as new lenders enter the fray to accommodate the demand that has always been there.

What keeps you focused?

We’re in a highly competitive industry and it’s therefore vital that we keep evolving our proposition. As CEO of Enterprise Finance, the desire to keep improving the company and stay ahead of the competition keeps me going.

What qualities do you look for in your employees or colleagues?

People who are both driven and talented. And easy to get on with!

Are you an optimist or a pessimist?

An optimist.

What did you want to be as a child?

An alabasterer, what else?

What will be the greatest challenge facing the secured loan industry in the coming months?

The challenge for the sector is to maintain the momentum it has gathered in recent months. Cheaper rates and improved supply from new and existing lenders have injected all-important liquidity into the sector but it needs to keep moving forward.

Who or what makes you laugh?

Watching Millwall.

Do you dread Monday mornings?

No, I love them. After a strong coffee anyway.

If you could change one thing about yourself, what would it be?

I’d have a tan like Tony Blair, or Christine Lagarde. You know, very statesmanlike.

With whom would you most like to have dinner?

Pippa Middleton, but don’t tell the other half.


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